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Content development refers to three related types of writing: web content , web copy , and search engine copywriting.
Web content and copy are often used interchangeably but they actually have different meanings. Web content is writing on your site designed to communicate specific information to your readers. Web content builds awareness of your products and services. Engaging content answers your customers' questions and builds trust between you and them.

Web copy, however, is designed to deliver your company's marketing messages and ask for specific responses from your site visitors. If you sell products then your copy has to initiate and close the selling process.  If you offer services, your copy has to deliver the value proposition that distinguishes yours from your competition's. If you are asking people to request more information, your copy must convert casual visitors into responsive leads.

You've probably heard that 80% of Internet sessions begin at the search engines. This means that potential customers are using the search engines to find out about your products and services. Better yet, it means they're ready to buy. If your site doesn't rank high in search engine result pages, you're losing potential sales.

 Web Development | Software Development |  Internet Solutions | Creative Design | Web Promotion | Email Marketing
                                                                  Web Hosting | Content Development.


 

 

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